Creator Encounter: Builder Series: Matt Krager

Hey Guys,

I have a tremendous respect for builders as well as Creators. I really lucked out when I stumbled upon Matt, an early-stage builder in the Substack ecosystem.

If you prefer text-to-audio listen on the iOS app.

He is building a tool that can save us a lot of time. I’m really enjoying tinkering on it and scheduling posts that saves me time and effort.

Like many writers, I really dislike some social media channels. If Substack even did some of the marketing for me, I would not mind.

N2S has led me to the surprising conclusion that my Newsletter should have its own brand, in addition to my personal brand as a writer. Why is that? It’s because it compounds my presence online.

But ah, and ugh, how to handle all those pesky accounts?

If we are busy writing a Utopian Novel or whatever the case may be, who wants to do all that marketing? Could an RSS feed and post scheduler help?

Does your Newsletter have its own Social Media?

For me, I’m vaguely aware that our Newsletters should have their own “business account” on Facebook, Instagram, Twitter and LinkedIn. What if you didn’t have to do anything and the RSS feed could automatically go to those accounts like a Flipboard?

Here are basic examples of my Newsletter accounts:

• Twitter

• LinkedIn

Mostly when we manage our “personal brand”, we know being active on social channels can help. It is debatable of course how much it helps.

Yes, artists need social media

However writers still need a social presence I’d argue! Even if actual free subscribers don’t flow from the walled gardens, a viral post on LinkedIn or a viral Tweet can still go a long ways.

While for me personally the immediate value prop of N2S is for our Newsletter accounts, the tool offers glimmers of real utility and great potential for post automation.

Why N2S Post Scheduling Tool is on my Radar

N2S is even better though, you can pull quotes, images and even controversial hooks from your posts automatically to create scheduled posts with a lot of personality, a pleasing design and very easily. If Substack is about the Email channel, it’s only natural that a wide range of third party developers would get in on the action!

So let’s say you rarely actually sign-in to your Twitter or Instagram or LinkedIn account but as a writer still want a presence there? Where you don’t think there is synergy with the audience, but still want to share just in case? How could I do that in the least amount of time possible?

This tool is perfect for the busy writer or Creator that does not have the time or inclination to hang out on social media doing marketing. I’m actively testing it, because writers deserve to spend less time on marketing, sales and technology - more time on Writing, community building, interviewing, podcasting, and so forth!

Matt is not only a talented builder but very easy to talk to about his product and its various use-cases, for which there are several.

If you care about Substack, it’s worth engaging with his tool to make it even better for the community!

I wanted to share this with my small and humble audience so he could do a demo.

Matt has a day job at Stripe, which is our provider at Substack so there’s a lot of synergy here. There are a lot of post schedulers on the market, but none that specializes in helping Substack writers.

The Win-Win Mentality Is Important Here

If Substack thrives, it benefits not only our audience, but writers and builders (e.g. developers) who find ways to augment the community and our engagement as Creators. Just like Newsletter peer niche recommendations, the more we collaborate, the better it is in a win-win for everyone.

While N2S works with RSS, you can also customize your own campaigns based on your most recent free articles via the tool. You can create image or text posts in seconds, which you can send to:

• Your Facebook author’s page

• Your Twitter feed

• Your Newsletter’s Twitter account

• An embed of your latest article in a LinkedIn post

• An image or image quote to Instagram

• I believe eventually he’ll integrate Pinterest and perhaps others.

I covered Matt Krager’s tool in a text post here:

What is N2S the Substack Post Scheduler?

Substack “Builders” Are Stepping up

Let’s support early-stage Creators and builders! It’s in their motivations, ideas and perspectives that the use-case of Substack becomes a lot more refreshing and vivid.

Please test out N2S and let this builder know how he brings value to the community and how he can improve it. It could benefit a lot of writers.

Got to admire the solo-entrepreneurs who want to help an ecosystem.

Matt is incredibly hard-working, humble and easy to work with trying to be of service to a wide variety of Writers across all categories on Substack.

Check it out:

https://newslettertosocials.com/