Creator Encounter: Jakob Lindner

Hey Guys,

I’m a huge fan of early-stage Substack creators, even more so if they are GenZ. They are so creator-native.

I got lucky! Jakob is all of these things.

Jakob has a very personal-tone rich Newsletter with a background in Finance and economics.

I had a chance to catch up with him recently in August, 2022 and I had a great time and got some valuable info on macroeconomics and Newsletter tactics. I wasn’t easy on him, I tried to ask him difficult questions on the recession and so forth.

I hope someone out there finds value in it too.

Rapid Fire on the Global Economy and ESG Trends

https://twitter.com/JakobLinderBlog

I like how he covers Green Tech, ESG, wealth inequality and related themes in his Newsletter with a laid pack easy-reading sort of feel.

I had an incredible time trying to “rapid-fire” interview him on a wild range of topics.

• I’m trying to interview more GenZ and early-stage creators to understand their motivations for building a Newsletter on Substack and to understand better their Creator journey.

While I cannot afford the time, I will keep doing this as a kind of volunteer work for or as my contribution to Substack’s community (however small it may be).

Jakob is a prolific author of really good blog posts and Newsletter updates, some of my favorites are:

Consumerism is Tiring

Recession? Yes! Recession? Wait no!

Buy Now, Pay Never

See you next time.

If you want to support my tips and creator interviews, you can do so here:

I am trying to be of service to the community and other early-stage Newsletter writers I’ve met along the way. I engage actively with other writers on Twitter, LinkedIn and even TikTok, Reddit and Discord.

While my primary interest is non-fiction Substacks, I’m happy to interview anyone, as each Creator has a story to spotlight. In my humble journey trying to set up interview times, I’ve found early-stage creators (my peers) tend to be more responsive.

Of the course of these “Creator Encounters” I’ve become to realize it’s the “underdogs” that makes Substack feel the most authentic.

I’m also trying to understand the tools Creators are using and thus interview founders who have a tool for Creators to help them scale better.

So what this turns out as, is just by being a Creator on Substack, I’m exploring my network on LinkedIn, Twitter and elsewhere in a fundamentally different way that’s more pro-social rather than algorithmic.

Every week I reach out to 5 to 10 different creators to offer them an interview. Few reply, scheduling is tough, and my efforts are barely seen, but I get SO MUCH from doing this. It’s intrinsically rewarding for my own mental health as a Creator. All that being said:

I’m noticing an uptick on GenZ Creators, Creators from Instagram and YouTube migrating on to Substack and momentum of course in Finance and Economics.