I don't think it is so much about pivoting, as it is about enhancing and updating, but at the same time staying true to your core. And that is where I see a difference between, for instance, Instagram and Twitter. Twitter, even though it tries to add extra stuff, extra functionality, I would like to argue that in its core, it is still that micro-blogging service. Instagram is, like you say, trying to 'pivot' into something that people didn't sign up for (at least judging by the loudest reactions, right now) and then there's a big chance people will leave or at least stop using it – which I think was already the case when they started this whole thing with pushing videos and reels in the first place. And the whole algorithmic trouble is just amplifying all the mess that was wrong with their thinking and their approach.
Instagram is Becoming TikTok
I don't think it is so much about pivoting, as it is about enhancing and updating, but at the same time staying true to your core. And that is where I see a difference between, for instance, Instagram and Twitter. Twitter, even though it tries to add extra stuff, extra functionality, I would like to argue that in its core, it is still that micro-blogging service. Instagram is, like you say, trying to 'pivot' into something that people didn't sign up for (at least judging by the loudest reactions, right now) and then there's a big chance people will leave or at least stop using it – which I think was already the case when they started this whole thing with pushing videos and reels in the first place. And the whole algorithmic trouble is just amplifying all the mess that was wrong with their thinking and their approach.