Question: Who are Substack's best competitors?

Hey Everyone,

I recently participated in a lively discussion on Twitter. As Substack now feels more like a landing page for Creators than a Newsletter platform, I wanted to get your opinions on who you think are Substack’s real competitors out there?

Substack now has targeted recommendations, podcasting mass adoption, community management and more scalability if you are able to grow your free subscriptions well. You can further get Sponsored Ad deals with major brands related to your niche to supplement your revenue growth providing a double-stream side gig. If you build courses around your niche, that’s a triple revenue-stream in the “ownership economy”.

I’m no expert in Email marketing or Creator platforms, but: (perhaps you know of better candidates?)

Here is a shortlist of potential candidates:

Tier 1:

  • Ghost

  • Medium

  • Twitter Notes

  • LinkedIn Newsletters

  • Facebook Bulletin

  • Apple (TBA)

  • Reddit (TBA)

Tier 2:

  • Mailchimp


  • HackerNoon


  • Patreon

  • Revue

  • Wordpress (Automattic)

  • ConvertKit

  • Pinterest (TBA)

Tier 3:

  • Buzzsprout (podcasts)

  • Captivate (podcasts)

  • Buy Me a Coffee (monetization)

  • Podia (monetization)

  • Memberful (Subscriptions)

  • Ko-Fi (donations and monetization)

  • Moment (Pre-Launch, “Crypto of Patreon”)

  • Quora

  • Jianshu (China)

Audience Picks (suggested from comments):

  • beehiiv

Answer considerations and ideas:

I’d love to hear your opinions on this for Creator landing pages, blogging, Email features, segmentation, scalability, monetization, datacentric analytics, UI, user-centricity, readership base, discovery, community building, customer support, ease of use, SEO and so forth.

If this specific questions doesn’t appeal or apply to you:

Discussion Prompt: Alternatively, why did you join Substack and is it working for you?