I agree. Sometimes I scroll down in the hopes of finding something about marketing and business related. All I see is fiction or personal blogs about "culture." I can't spend more than 20 minutes on this platform without being bored.
When I first signed up I thought the categories could do with an overhaul and I haven't changed my opinion.
Love writing on here and reading other people's work, but Substack really needs to find new ways to categorize newsletters. Tech, business & finance are so ridiculously broad I could pretty much include anything I write about under any of those three 🤷♂️
So why does this actually matter for the future of Substack? It matters because the future English readers are not from the U.S. They are from young entrepreneurial countries like India, Nigeria, and even places like Pakistan.
Those people, the ACTUAL future readers of the internet, will want to read about these categories.
Substack clearly don't have much clue about marketing, product-marketing and reducing friction for new readers who first discover Substack, the app and the home page. It's all about the category discovery.
If I need to work to find what I am looking for, I just won't get to the publications that actual cater to my interests. The reader experience is truly astoundingly bad. What is the point of improving writer product features, if you ignore such salient parts of the reader experience and discovery?
Marketing isn't about building a community of writers, it's about attracting new readers and helping them find publications so the writers can thrive!
I agree. Sometimes I scroll down in the hopes of finding something about marketing and business related. All I see is fiction or personal blogs about "culture." I can't spend more than 20 minutes on this platform without being bored.
Agreed!
When I first signed up I thought the categories could do with an overhaul and I haven't changed my opinion.
Love writing on here and reading other people's work, but Substack really needs to find new ways to categorize newsletters. Tech, business & finance are so ridiculously broad I could pretty much include anything I write about under any of those three 🤷♂️
So why does this actually matter for the future of Substack? It matters because the future English readers are not from the U.S. They are from young entrepreneurial countries like India, Nigeria, and even places like Pakistan.
Those people, the ACTUAL future readers of the internet, will want to read about these categories.
Substack clearly don't have much clue about marketing, product-marketing and reducing friction for new readers who first discover Substack, the app and the home page. It's all about the category discovery.
If I need to work to find what I am looking for, I just won't get to the publications that actual cater to my interests. The reader experience is truly astoundingly bad. What is the point of improving writer product features, if you ignore such salient parts of the reader experience and discovery?
Marketing isn't about building a community of writers, it's about attracting new readers and helping them find publications so the writers can thrive!